A creative studio transforming brand ideas into retail experiences that stop people in their tracks — bursting with life, color, and intention.
I'm a global visual merchandising leader and the founder of i love coco — a creative studio devoted to retail design, prop production, and brand experience.
Most recently Head of Visual Merchandising for North America at Byredo, with a career spanning Giorgio Armani, Calvin Klein, Dolce & Gabbana and Christian Louboutin. Trained at Istituto Marangoni Milan, Parsons School of Design New York, and National Academy of Chinese Theatre Arts Beijing.
Strategic VM planning across retail, concession, and wholesale channels.
Concept-to-install displays that stop foot traffic every time.
Custom prop fabrication and sourcing at any scale.
Store planning, fixture design, and space optimization.
Launch events, pop-ups, and experiential retail.
Comprehensive VM guides for national and global rollouts.
More projects coming soon
Available for retail design, VM consulting & brand experience projects.